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If you’ve spent any time analyzing your Google Analytics 4 (GA4) reports, you’ve likely encountered the frustrating placeholder “(not set)” appearing across various dimensions. This seemingly cryptic value can significantly impact your data quality and decision-making processes, making it crucial to understand what causes it and how to minimize its occurrence. What Is “(not set)” …

What is GA4 Email Tracking? Google Analytics 4 (GA4) email tracking is a methodology that allows marketers to monitor and analyze how users interact with your website after clicking links in your email campaigns. Unlike traditional email metrics that stop at the click, GA4 email tracking provides visibility into the entire user journey, from which …

Introduction Knowing precisely where your website visitors come from gives you the insights needed to make smarter marketing decisions and get the most from your budget. One of the most powerful tools at your disposal for tracking the effectiveness of your campaigns are UTM parameters. If you’ve ever wondered why some of your marketing campaigns …

What is Cross-Domain Tracking in GA4? Cross-domain tracking is a configuration in Google Analytics 4 that enables the continuous tracking of users as they navigate between different domains within your business ecosystem. It’s a crucial setup for businesses that operate multiple websites or have separate domains for different parts of their customer journey. The Technical …

Unassigned Traffic in GA4 For marketing teams relying on Google Analytics 4 for campaign performance measurement, few things are more frustrating than seeing a significant portion of traffic labeled as Unassigned. This mysterious category can represent a substantial blind spot in your attribution data, potentially distorting campaign performance metrics and leading to suboptimal budget allocation. …